The Fall of December in meaning is multifaceted.
The Fall: represents the end;
December: represents the struggle
December is a trying time of year for a lot of people, and not just one December, but possibly every time it comes back around. For me, that time of year can feel daunting. My Mother, and Baby Sister have birthdays a week apart, right around Christmas.
In 2015, after moving back to LA from a 7-year stint on the east coast (Philadelphia and surrounding areas), I made the decision that I would pursue my craft and talent professionally until I succeed or die.
In that pursuit, life had its own plans, and I struggled for much of it financially; classic case of the starving artist. During those times, when I had nothing tangible to gift my family with, I doubled down on the intensity of becoming sustainable as a creative, and forged 3 full length mixtapes in 1 year:
Warm December: My Gift to You – 12.2015
Mixtape & a Collection Plate – 6.2016
Another Warm December – 12.2016
These three projects were vaulted and redistributed as the Hidden Gemz albums, now streaming.
31 Hip Hop/R&B tracks all from the SOUL; my character-building experiences with love of all kinds, and life of all walks. I took those frequencies, and aggressively searched for shows, and events to perform at, and attend to perpetuate my art. It was “MY GIFT” to my family to succeed at a level that there would be NO MORE “Warm December’s”…
Thus is, “The Fall of December”; the end of the struggle. My “Victory Lap” so to speak; focusing on abundance rather than lack the last two and half years, and getting out of my own way, not being stagnant because of perceived deficiencies in resources.
I am deficient of nothing, everything I need to achieve my desires, is before me. I have to be willing to be GREAT to see it through.
There’s so much abundance, that I created an imprint for my music business dealings:
The PUSH & BOYD Collective: Persist Until Something Happens & Bet On Your Dream
Furthermore, it isn’t just an “imprint” but a STATEMENT, and VALUED STOCK. There are 27 shareholders apart of The PUSH & BOYD Collective. Never could I have done this, had I not changed my perspective about abundance.
To conclude, I welcome you to the journey this project will embark upon over 6 months, and I encourage you to SHARE the music that comes out, with the people you normally share your favorites with; or when you discover a new artist; I just might be their cup of tea too!
Sincerely,
Clay Dub